Tourism and Hospitality

Food, Wine and Tourism

Jonathan Rouse

Jonathan Rouse
Director - Food, Wine and Tourism
Associate Dean - Okanagan School of Business

Jonathan Rouse is the Director for Food, Wine and Tourism and Associate Dean Okanagan School of Business at Okanagan College. Jonathan has a varied background beginning as an exploration geologist for leading mining corporations, as well as a senior mineralogical land use analyst for government. For the past 20 years, Jonathan has been active in tourism development and education, with particular interest in sustainability and program development. Prior to moving to the Okanagan, Jonathan was the Dean for the School of Hospitality and Business at Vancouver Community College, responsible for a range of international initiatives and programming, including the development of Canada’s first Aboriginal Culinary program in conjunction with the Four Host First Nations in preparation for hosting the World during the 2010 Vancouver Winter Olympics. Jonathan currently sits on the Board of Directors for the Canadian Tourism Human Resource Council and the Tourism Industry Association of BC; and is a past Board member for Go2 and Tourism Vancouver.

Tourism and Hospitality


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Dan Allen

Dan Allen has been a professor at Okanagan College since 2015.  Dan is engaged in an ownership capacity of various businesses ranging from pubs to distilleries to breweries located throughout Canada.  He is the former Board Chair and Past President of the Downtown Kelowna Association.  While at Okanagan College, he teaches courses in Food and Wine Tourism, Hotel Management, Restaurant Management as well as courses in Marketing and Management.

Dan has Bachelor of Arts degrees in History and Communication from Western Washington University, a MSc. International Relations from the London School of Economics and a MBA from Cornell University.

Blair Baldwin

Dr. Blair Baldwin

For 19 years, Blair Baldwin has been one of the architects of the wine tourism industry in B.C. through the creation of the four annual not for profit Okanagan Wine Festivals and the British Columbia Wine Awards. He has also been retained to develop the Recreation Trails strategy for the Province of BC; the BC Mountain Bike Tourism strategy and has been retained by the province of British Columbia to develop the business plan for the BC Rail Trails network as part of the Trans Canada Trail.  He has also retained to build business plans for the technology industry in BC; the manufacturing industry in BC; as well as building corporate social responsibility strategies for the Canadian Tobacco Manufacturers Council including the national Operation ID program. Blair is a proud professor at the Okanagan School of Business at Okanagan College specializing in Strategic Management; Professional Service Firms Management; Events Marketing; Services Marketing; and Business Law. He also actively facilitates group planning sessions ranging from strategic planning to marketing and the development of service quality within organizations.

Blair grew up in Montreal and attended Selwyn House School and Lower Canada College and is fluently bilingual. After obtaining his B.A. Honours in Economics at Queens University, he was awarded a Transport Canada Masters Fellowship and completed his M.B.A. followed by his law degree - L.L.B. - from the University of British Columbia. He practiced law in Vancouver with Douglas, Symes & Brissenden from 1984-1986 and joined Canadian Airlines International when it was formed in 1986. He was responsible for setting up the complete regional airline network for Canadian Airlines and worked his way to the position of Director, Marketing Programs. He chose to move to the Okanagan in 1992 to become Vice President, Big White Ski Resort and he successfully managed its transition to a profitable destination ski resort. Before starting his own management consulting business, he also developed and operated a successful Outdoor Adventure company based in Kelowna that specialized in mountain bike cycling trips of the Kettle Valley Rail Trail. Blair received his Juris Doctoris from the University of British Columbia in 2010.


Dr. Michael Conlin

Michael Conlin has been a professor in the Okanagan School of Business since 2004. He teaches senior courses in the tourism and hospitality area including properties management, multicultural management, and global trends in tourism and hospitality management.  

Previously, Conlin served as an administrator and teacher at a number of universities and colleges in Australia, Bermuda, the United States, and Canada.

He is the co-editor of a number of books focusing on island tourism including Island Tourism: Management Principles and Practice (Wiley, 1996) with Dr. Tom Baum (Strathclyde) and industrial heritage tourism including Mining Heritage and Tourism: A Global Synthesis (Routledge, 2010) with Dr. Lee Jolliffe (UNBC),  Railway Heritage and Tourism:  A Comprehensive and Global Perspective (Channel View, 2014) with Dr. Geoffrey Bird (RRU) and  Motoring Heritage and Tourism: People, Places, and Products (Channel View, 2015) with Dr. Lee Jolliffe (UNBC).  


Alan Rice

Alan Rice received his Master’s of Arts in Tourism Planning and Development from California University in 2010. He completed his Bachelors of Administration with honours in marketing, specializing in marketing research, at Brock University in 1991. He has been teaching in the fields of Tourism and Hospitality Management and Marketing at Okanagan College since 2008.

Alan has over seventeen years of management experience in the tourism industry. He is the owner and principal of Kettle Valley Research, a boutique marketing research consultancy. Since its establishment in 2003, Kettle Valley Research has worked with clients in the tourism industry, government, economic development, as well as several advertising agencies and private firms. From 1996 to 2003 he worked in the tourism research field at Tourism Whistler where he oversaw all aspects of market research, analytics, and competitive intelligence.


Devin Rubadeau 

Devin Rubadeau has been a professor at Okanagan College since 2013. Devin has Bachelor of Arts degrees in Pacific and Asian Studies and History from the University of Victoria, an MBA with a specialty in Project Management from Walden University, and is a current Doctoral candidate studying Corporate Social Responsibility at the University of Derby. Devin also holds several advanced certificates and diplomas in the sailing and general sport industries.

Devin has over 25 years experience managing recreation facilities, hosting major sport events, and coaching athletes of all ages and abilities. Devin has travelled the world several times over during his coaching career, and continues to advise and manage tourism and sport related organizations across Canada. Devin has worked closely with municipalities during the creation of Long-Term Sport and Recreation Plans, and has been successful in his role as a host and organizer of several national and international championships.



Ronald Thompson

Ron has more than 25 years of senior operating and development experience with such well-known companies as General Foods, Cara and Scott's Hospitality Inc. For several years he served as President and CEO of Scott's Foodservices Inc. responsible for more than 900 restaurants, 11,000 employees and 500 million dollars in sales revenue.

Ron has taught at Ryerson University (Toronto), University of Guelph, (Nice France), Hosta (Glion) Hotel and Tourism School (Leysin, Switzerland) and Sochi Institute of Tourism, (Sochi, Russia). In addition, he has served as Managing  Director, Hotel Institute Montreux, a renowned Swiss hotel school, as well as Dean, Faculty of Hospitality and Tourism, George Brown College in Toronto.

Ron has lived in 6 different countries and has consulted widely in North America, Western Europe, the Middle East, Russia, Azerbaijan, Republic of Georgia and most recently in Thailand.  He specializes in marketing, new product and retail development, franchising and chain restaurant operations.

He holds a Bachelor of Science with a major in Hotel and Restaurant Management and M.B.A in Management and Organization from Florida State University. He has served as a Director of the Canadian Restaurant and Foodservices Association and Ontario Hotel and Restaurant Association. He has held memberships in the International Council of Hotel, Restaurant & Institutional Educators (CHRIE), International Council of Shopping Centers (ICSC), Toronto Board of Trade and listed in the Canadian Who’s Who.

Food Wine and Tourism