Post-Baccalaureate Diploma in Marketing

The Post-Baccalaureate Diploma in Marketing is designed for those who hold a bachelor’s degree in a program other than business or marketing. In two-years, students will gain a foundational knowledge of business principles and practices, as well as taking courses focused on marketing.

More than simply advertising, marketing is about product design, placement, promotion, and ensuring availability in the market. While theory and practical application are foundational to this program, creativity is also an integral element. You will use creative skills in areas of market research, digital content creation and organization, communications, branding and professional sales.

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Campus

  • Kelowna
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Legend:
  • Full program offered
  • Partial program offered

Credential

Diploma

Delivery options

Full-Time

  • International students eligible

Tuition and fees

2023-24: $11,859.80 (entire two-year program)

Program details

This 20-course post-baccalaureate diploma is aimed at students with a bachelor degree in any non-business program other than those with a marketing major or specialty who wish to pursue a career in the marketing field.

This two-year program is designed for students that have already completed a non-Business undergraduate degree. 

Campus Start date Schedule
Kelowna Sep. 06, 2023

Admission requirements

  • Successful completion of a recognized Bachelor Degree in any non-business program.

Program outline

Semester 1

BUAD 111 - Financial Accounting I
BUAD 113 - Canadian Business
BUAD 116 - Marketing
BUAD 123 - Management Principles
BUAD 128 - Computer Applications I

Semester 2

BUAD 176 - Professional Sales
BUAD 195 - Financial Management
BUAD 210 - Introduction to Marketing Research
BUAD 262 - Organizational Behaviour
BUAD 264 - Management Accounting

Semester 3

BUAD 200 - Digital Marketing
BUAD 345 - Consumer Behaviour
Students must also complete one of the following courses:
BUAD 272 - Business Simulation
BUAD 293 - Entrepreneurship
Two BUAD electives

Semester 4

BUAD 340 - Strategic Management I
Four BUAD electives

Notes:

The six BUAD electives must be chosen from the following list:
Complete at least 6 of the following:
STAT 124 - Business Statistics
BUAD 209 - Business Law
BUAD 266 - Advertising and Marketing Communications
BUAD 297 - Retailing
BUAD 333 - Search Marketing
BUAD 334 - Events Planning
BUAD 335 - Electronic Commerce
BUAD 336 - Services Design & Development
BUAD 344 - Marketing Analytics and Data Analysis
BUAD 433 - Applied Search Marketing
BUAD 470 - Customer Relationship Management

Successful completion of the prescribed and elective courses as listed in the program outline with a minimum graduating grade average of 60%.

Additional information

View the official Calendar details and policies
Learn more about the department
View the Tuition and fees page

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