Post-Baccalaureate Diploma in Marketing
Designed for those who hold a Bachelor’s degree in a program other than marketing, classes consist of a broad foundation of business principles and practices, enabling specialization. Courses give you that extra edge of management expertise to complement your previous business experience.
More than simply advertising, marketing is about product design and placement, promotion and ensuring availability in the market. While theory and practical application are foundational to this program, creativity is also an integral element. You will use creative skills in areas of market research, digital content creation and organization, communications, branding and professional sales.
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Credential
Diploma
Delivery options
Full-Time
- International students eligible
Tuition and fees
2022-23: $11,658.16 (entire two-year program)
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Fees listed are for ten courses (30 credits) taken over two semesters. Depending on the campus of study and the courses selected, fees may vary.
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Fees include all mandatory fees: Activity fee, Health & Dental, Student Association fee, Education Technology fee, Development fee.
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All amounts are approximate and are subject to change.
Program details
This 20-course post-baccalaureate diploma is aimed at students with a bachelor degree in any non-business program other than those with a marketing major or specialty who wish to pursue a career in the marketing field.
This two-year program is designed for students that have already completed a non-Business undergraduate degree.
| Campus | Start date | Schedule |
|---|---|---|
| Kelowna | Sep 06, 2023 |
Program outline
Semester 1
Semester 2
Semester 3
Semester 4
BUAD 340 - Strategic Management I
Four BUAD electives
Notes:
The six BUAD electives must be chosen from the following list:
Complete at least 6 of the following:
STAT 124 - Business Statistics
BUAD 209 - Business Law
BUAD 266 - Advertising and Marketing Communications
BUAD 297 - Retailing
BUAD 333 - Search Marketing
BUAD 334 - Events Planning
BUAD 335 - Electronic Commerce
BUAD 336 - Services Design & Development
BUAD 344 - Marketing Analytics and Data Analysis
BUAD 433 - Applied Search Marketing
BUAD 470 - Customer Relationship Management
Successful completion of the prescribed and elective courses as listed in the program outline with a minimum graduating grade average of 60%.
Additional information
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