Post-Baccalaureate Diploma in Marketing

Campus Distance (Sep), Kelowna (Sep)
Delivery Distance/Online, Full-Time
Credential Diploma

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Program Highlights

Designed for those who hold a Bachelor’s degree in a program other than marketing, classes consist of a broad foundation of business principles and practices, enabling specialization. Courses give you that extra edge of management expertise to complement your previous business experience.

More than simply advertising, marketing is about product design and placement, promotion and ensuring availability in the market. While theory and practical application are foundational to this program, creativity is also an integral element. You will use creative skills in areas of market research, digital content creation and organization, communications, branding and professional sales.

Tuition and Fees

2022-23: $11,658.16 (entire two-year program)

  • Fees listed are for ten courses (30 credits) taken over two semesters. Depending on the campus of study and the courses selected, fees may vary.
  • Fees include all mandatory fees: Activity fee, Health & Dental, Student Association fee, Education Technology fee, Development fee.
  • All amounts are approximate and are subject to change.
  • International students will pay International tuition fees

Program Details

This 20-course post-baccalaureate diploma is aimed at students with a bachelor degree in any non-business program other than those with a marketing major or specialty who wish to pursue a career in the marketing field.


Admission Requirements

Successful completion of a recognized Bachelor Degree in any non-business program.


Program Outline

Semester 1
BUAD 111 Financial Accounting I
BUAD 113 Canadian Business
BUAD 116 Marketing
BUAD 123 Management Principles
BUAD 128 Computer Applications I
Semester 2
BUAD 176 Professional Sales
BUAD 195 Financial Management
BUAD 210 Introduction to Marketing Research
BUAD 262 Organizational Behaviour
BUAD 264 Management Accounting
Semester 3
BUAD 200 Digital Marketing
BUAD 345 Consumer Behaviour
One of:
BUAD 272 Business Simulation
BUAD 293 Entrepreneurship
and two BUAD electives*
Semester 4
BUAD 340 Strategic Management I
and four BUAD electives*
*The six BUAD electives must be chosen from the following:
STAT 124 Business Statistics
BUAD 209 Business Law
BUAD 266 Advertising and Marketing Communications
BUAD 297 Retailing
BUAD 333 Search Marketing
BUAD 334 Events Planning
BUAD 335 Electronic Commerce
BUAD 336 Services Design & Development
BUAD 344 Marketing Analytics and Data Analysis
BUAD 433 Applied Search Marketing
BUAD 470 Customer Relationship Management

Successful completion of the prescribed and elective courses as listed in the program outline with a minimum graduating grade average of 60%.



Additional Information

View the official Calendar details and policies
Learn more about the Department
View the Tuition and Fees page




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