LCRB Clarifies Legality of Sample Distribution for Wine Releases

By Public Affairs | July 5, 2021

BC Beverage Technology Access Centre

Sent on behalf of the BC Beverage Technology Access Centre 

BC BTAC Consults with Licensing Branch to Confirm Legality of Wine Sample Delivery

The province’s Liquor & Cannabis Regulation Branch (LCRB) confirmed this week that the local beverage sector may legally deliver taste-sized samples of their product, which is great news for boutique producers and medium to large companies alike as it will allow for the traditional ‘Vintage Release’ for BC wineries in virtual format.

In searching for ways to offer up its services to support beverage producers during the pandemic, Okanagan College’s British Columbia Beverage Technology Access Centre (BC BTAC) consulted the LCRB in April of this year. It was recognized that many of the existing practices, which required an in-person or face-to-face process for wineries presenting their samples, weren’t possible with COVID-19 restrictions at the time. In the weeks that followed, BC BTAC identified what accommodations exist to allow BC’s wineries to effectively release their new vintage wines. While the province is now relaxing restrictions to permit in-person tasting events, key influencers have made it clear that they appreciate the opportunity to work from home. 

LCRB has confirmed, aided by research from the BC BTAC, that members of the wine trade can lawfully receive samples of wine and be engaged via video conferencing whilst tasting through flights of samples, in the comfort of their own homes. Producers can choose to work alone or collaborate with others to create a sample-pack which would contain a collection of food-safe vials, each filled and sealed at the licensed location. Certain restrictions apply to the preparation and shipping of samples, of which BC BTAC representatives have been briefed in full.

British Columbia’s wineries rely on seasonal opportunity to sell their newest releases and keep their modest cash flow systems moving at a sustainable pace. This summer, thanks to this clarification, British Columbia’s wine community can get back to the business at hand, promoting the newest vintage of their wares through experiential marketing. It’s not quite the same as face-to-face, but it’s a significant step in the right direction, and our community needs to rise to the times.

BC BTAC is proud to support our local beverage producers. Industry members are encouraged to contact the Centre for additional information and assistance.

Tags: BCBTAC, Inside OC



Sign up for weekly stories


Sean McFetridge
Meet Sean McFetridge, OC alumnus

November 1, 2021

After an intense wildfire season, heatwaves and droughts, the need for Canadians to conserve water is more crucial than ever. That’s where OC alumnus Sean McFetridge comes in. He and his wife, Alisha McFetridge, co-founded RainStick Shower, a WiFi-enabled smart shower system that aims to solve water and energy waste by up to 80%. We caught up with Sean to hear more about what he’s been up to since graduating from OC in 2011. Where is your hometown and where are you located now?Kelo...

Kelly Terbasket
kinSHIFT: a powerful—and local—way to learn about Truth and Reconciliation

September 27, 2021

Kelly Terbasket of IndigenEYEZ has created a new sister organization for allies—kinSHIFT. Launched this spring, kinSHIFT is a tailored set of workshops for non-Indigenous allies who want to take the next step. Designed in response to increasing requests from people who want to be genuine allies, kinSHIFT is a safer space to do the work.                                                                          ------------ As a person of mixed heritage, I've always felt the divide between cultures and wanted to be part of bridging awareness a...

English Professor Hannah Calder reads while sitting in her home office by a window
Why We Write: Poets of Vernon

September 10, 2021

The writing community of Vernon is taking centre stage in a new film produced by OC English Professor and self-proclaimed budding filmmaker Hannah Calder. For the last four years, Calder has been collaborating with Curtis and Silmara Emde on Why We Write: Poets of Vernon, a film project originally sparked in 2017. Curtis, an OUC alumnus, has stayed in touch with his first-year English professor, Tom Wayman, since completing his studies. When Wayman released his collection of music-...

Ty Sideroff story
Ty Sideroff

September 3, 2021

“I have always been interested in our anatomy and exercising so I enrolled in OC’s Kinesiology Diploma program. My first year was going really well, then COVID-19 hit. I was able to finish the first year in an online format. However, starting school in September completely online, I was struggling to stay engaged with my studies. Before COVID, many of our classes would be active and in the gym. I found it hard to stay present with everything online and not having the same convers...