Diverse experience distills choice for beverage centre manager
Okanagan College Media Release
Wes Peterson knows he has a challenging task in front of him.
He has been hired as manager of the recently-announced British Columbia Beverage Technology Access Centre (BCBTAC), which is scheduled to open its doors for service in Penticton this fall.
“The plan for the BCBTAC has been well laid out,” says Peterson, who brings with him experience in owning and operating a successful and growing brewery in Seattle. “The challenge will be in bringing it to life as envisioned, acquiring and setting up the equipment, and developing the processes and policies that will guide the technology access centre.”
The BCBTAC, which will be headquartered in Penticton, is an Okanagan College initiative that is supported by five years of funding, totaling $1.75 million, from the Natural Sciences and Engineering Research Council of Canada. It is also supported by the College and by industry as well.
Peterson is the centre’s first employee. The BCBTAC’s mission is to provide technical, analytical and business services to small- and medium-sized distilleries, cideries, breweries and wineries, focusing first on the businesses in the Okanagan, Shuswap and Similkameen region. It will draw on expertise resident at Okanagan College and elsewhere to help those businesses grow.
Peterson has significant executive experience, having worked with Expedia in Europe as a vice-president, and with Air Canada as Branch Financial Officer. Since 2011 he has co-owned Odin Brewing Company in Seattle. Peterson was educated as a Cytogenetics Technologist at BCIT, has a Bachelor of Science in Genetics from UBC, and a Masters of Business Administration from the University of Calgary in Finance and New Venture Development.
“Wes’ management experience with customer-focused enterprises, his background as a technologist, and his approach and leadership with a successful craft brewery in an intensely competitive environment commended him for this role,” explains Dr. Andrew Hay, Okanagan College’s Vice President Education.
The BCBTAC is the second technology access centre in British Columbia. The other is in Victoria, at Camosun College. The network of technology access centres across Canada is funded by the federal government, and are focused on addressing the applied research and innovation needs of local companies.
When Okanagan College’s successful application for a TAC was announced in June, there were 19 craft cideries, 219 wineries, 16 craft distilleries and 24 craft breweries within the College’s catchment area, which stretches from Revelstoke to the U.S. border.
For more information on BCBTAC, visit www.bcbtac.ca.
October 7, 2020
What is your full name? Ruby Denise Pahtayken, kîhew Iskwēw- ᑭᐦᐁᐤ ᐃᐢᑫᐧᐤ. What program are you enrolled in at Okanagan College? Culinary Arts, currently in Professional Cook Level 2 for 2020. Where is your hometown? Onion Lake Cree Nation, Saskatchewan. Wîhcêkaskosîwî - Sâkahikanihk What brought you to OC? Why did you come to Kelowna to study? In pursuing my culinary career, I moved to Kelowna. I love that I come from the beautiful Cree plains and moved to a different territory. I w...Read more...
September 3, 2020
For students navigating stepping into a new semester amid a time of uncertainty and anxiety around COVID, Okanagan College’s Counselling Services team is creating a new opportunity to connect and build resilience. GROW @ OC is the College’s newest counselling initiative, an online drop-in group to learn practical tools and strategies to become a more proactive student. Designed directly for OC students by OC counsellors, the six workshops offered throughout the fall semester focus on setting students up for success amid a semester during w...Read more...
September 2, 2020
Okanagan College will welcome back students with a range of virtual and in-person physically-distanced, curbside Orientation Day activities next week – all geared toward making them feel connected and starting their post-secondary experience off on a positive note. “Okanagan College is about people – our students, and employees coming together in a truly supportive community,” said Meri Kim Oliver, OC’s Vice President Students. “As much as COVID-19 has changed how we connect, all OC campuses are committed developing the best student experie...Read more...
August 31, 2020
Okanagan College is waiving parking fees for students this coming semester. “Many of our students will be learning online or via remote delivery this fall, and we expect that those who are on campus for experiential learning in labs or shops may be spending less time on campus than normal,” explains Curtis Morcom, OC’s Vice President Employee and Corporate Services. “In light of that, we wanted to take this step to pass on some savings to students, which we hope will be a welcome relief.” Students can park for free and do not have to displa...Read more...