School of Business Info Session - All Marketers are Liars
Thu, Apr 22 2021, 6 - 7pm
Experience OC Session
The Okanagan School of Business (OSB) is a place where professors know your name, where teamwork and collaboration are encouraged, and where learning is taken beyond the classroom. The OSB offers certificate, diploma, and degree programs, as well as opportunities for students to enrich their college experience on student teams and clubs or to participate in study abroad programs.
All Marketers are Liars
A famous marketer named Seth Godin wrote a book named All Marketers are Liars. He didn’t really mean marketers told lies. It was just a catchy title for a book that explained that good marketers are storytellers. This session, led by Dr. Barry McGillivray, Associate Dean, School of Business, is about how marketers tell stories that are authentic and that we believe.