Event

School of Business Info Session - Consumer Behaviour

Date(s):
Thu, May 13 2021, 6 - 7pm
Audience:
Students
Community
Campus:
Virtual
Experience OC Session 

The Okanagan School of Business (OSB) is a place where professors know your name, where teamwork and collaboration are encouraged, and where learning is taken beyond the classroom. The OSB offers certificate, diploma, and degree programs, as well as opportunities for students to enrich their college experience on student teams and clubs or to participate in study abroad programs. 

Why do we buy what we buy?

Understand a big more about what makes you buy what you buy. Join Professor Michael Orwick to learn a few theories on the reasons consumers buy the things they do and how marketers direct their messages to suit those reasons. The session includes a bit of learning, a bit of doing, and a lot of fun!  

Register for the session here

Learn more about Info Sessions at Okanagan College

Student standing in atrium of college building