Be a brand ambassador
All members of the OC community can play an active role in brand stewardship through clear, positive, authentic communication about Okanagan College in every interaction at OC and in the community. You are our brand storytellers.
Help us continue to strengthen and unify Okanagan College’s brand. You can inspire more people to join the OC community by learning and being able to speak to the following brand story and essence.
Use of the OC brand in ways that are public-facing should be approved through the College Relations department. Please reach out to us early, so we have enough time to create promotional assets. A minimum of two to four weeks is preferred for design requests.
College Relations now has a general ticketing system in place to help manage requests for support. The ticketing system can be found along with other departments in myOkanagan under Service Requests.
Logo
The Okanagan College logo is evolving to reflect how we have grown and changed as an institution, while still retaining a strong tie to our history through the cherry red colour. For all new applications, this logo should be used.
Primary logo
The primary logo is intended for all public-facing communications.
Secondary logo
The secondary logo provides a more condensed (vertical) option.
Tertiary logo
The tertiary logo offers a red-dot logo to support the transition between the original visual identity and the updated format.
Primary icon
Secondary icon
Brand consistency is critical to our success. To establish a strong brand architecture, OC will follow these guidelines.
Our parent brand is our main brandmark that will be used on student and public-facing publications, both digital and print.
Departments and portfolio names will use the OC icon instead of the full logo.
Wayfinding throughout the OC campus and student facing departments are treated consistently. As new, on-campus fixed signage is developed, we will use the font Modern Era Bold in the colour Cabernet.
Endorsed brands will use the OC icon.
Colours
Primary colours
Cherry
CMYK 0/100/52/0
HEX #E10054
RGB 225/0/84
Cabernet
CMYK 5/96/56/54
HEX 782434
RGB 120/36/52
Charcoal
CMYK 59/48/58/44
HEX 50534C
RGB 80/83/76
Lilac
CMYK 13/42/0/0
HEX DE9CEE
RGB 222/156/238
Sunset
CMYK 0/54/100/0
HEX FF8204
RGB 255/130/4
Sky
CMYK 60/0/16/0
HEX 2ECDDC
RGB 46/205/220
Lavender
CMYK 85/100/0/13
HEX 50037F
RGB 80/3/127
Peach
CMYK 0/82/82/0
HEX E14F3D
RGB 225/79/61
Lake
CMYK 100/0/41/51
HEX 005F63
RGB 0/95/99
Font
For employee and students' general use in reports, presentations, letters, etc., Avenir Next is our primary font. Please note that professionally designed materials created by our internal or external graphic designers will use an alternative font set. Contact College Relations for more information.
Alternative font: if you do not have access to Avenir Next, please use Arial as an alternative.
Primary font: Avenir Next
Downloads and templates
Templates
New templates are now available, including letterhead and PowerPoint templates. Please click on the button below to access the template files.
Business cards
To request new business cards, please submit a Print Services Online Request form. OC's Print Shop is equipped with new business card templates and will print your business cards in-house.
Logo downloads
Please note that you need to be logged in to the OC network to access branded files. If you have issues accessing the link, please email collegerelations@okanagan.bc.ca.
Email signature
Template
How to add an e-signature to Outlook:
- Click on the image below.
- Copy the e-signature example from the PDF that opens.
- Paste the copied content into to your Outlook Signature.
- Replace the contact information with your own.
- Ensure that you include a territory acknowledgement.
Guidelines
- Font: Arial size 10 (this is an alternative, web-safe font)
- Territory acknowledgement: The approved territory acknowledgement is part of the e-signature. However, land acknowledgements are often personal and may be adapted accordingly.
- Social media: icons are not part of the e-signature; however, you may add social media links, as per the example.
- Web URL: a short URL to your department webpage may be used (e.g., okanagan.bc.ca/college-relations). If you do not know your department's short URL or do not have one, please submit a Website Change Request.
- Images: do not add additional image files to your e-signature.
- Logo: Include the OC Primary Red Logo as part of your e-signature.