Business Studies Certificate - Marketing

Campus Vernon (Jan, Sep), Penticton (Jan, Sep), Salmon Arm (Jan, Sep), Kelowna (Jan, May, Jul, Sep)
Delivery Part-Time, Full-Time
Credential Certificate

This program is student loan eligible.

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Program Highlights

Learn traditional and digital marketing principles, as well as market research and communication classes in this 18-credit certificate geared towards those who already employed or are seeking specialization. 

More than simply advertising, marketing is about product design and placement, promotion and ensuring availability in the market. While theory and practical application are foundational to this program, creativity is also an integral element. You will use creative skills in areas of market research, digital content creation and organization, communications, branding and professional sales.

Tuition and Fees

2022-23: $3,773.00


  • Fees listed are 18 credits (the entire program) for a typical, full-time student. Depending on the campus of study and the courses selected fees may vary. 
  • Fees include all mandatory fees: Activity fee, Health & Dental, Student Association fee, Education Technology fee, Development fee.
  • All amounts are approximate and are subject to change.
  • International students will pay International tuition fees

Program Details

The Business Studies Certificate allows students to focus on a specific discipline. This program may be of interest to those who are already employed. Some courses are also available by distance education. All Business Studies Certificates require the use of Microsoft Office software. Computer experience is recommended.


Admission Requirements

Regular Applicants

  • B.C. secondary school graduation or equivalent.
  • Students graduating from secondary school in or prior to 2012: Principles of Mathematics 11, or an equivalent Advanced Level Adult Basic Education mathematics course; or a minimum grade of 70% in Introductory Mathematics 11; or a minimum grade of 60% in Applications of Mathematics 11.
    Students entering Grade 10 in or after 2010 and/or completing the new mathematics curriculum: A minimum of 60% in one of Pre-calculus Grade 11, Foundations of Mathematics Grade 11, or Apprenticeship and Workplace Mathematics Grade 11, Workplace Mathematics 11, or the equivalent Advanced Level Adult Basic Education mathematics course.
  • A minimum grade of 60 in one of English 12, English 12 First Peoples or TPC 12, or an equivalent Provincial Level Adult Basic Education English course, or a minimum score of level 4 on the Language Proficiency Index (LPI). Communications 12 is not acceptable.

Senior secondary students who enter the Business Administration diploma program with a minimum grade of 73% in Accounting 12 may receive credit for BUAD 111.

Mature Applicants

Mature applicants are at least 19 years of age and have been out of full-time senior secondary study for at least one year. Senior secondary graduation will be waived for mature applicants.

Prior Learning Assessment: Where a student has prior learning in the following courses BUAD 111, 116, 121, 128, 176 and 293, credit may be awarded if the student successfully passes a challenge exam. Contact the Business Administration department for more information.

Selective Admission Process: Admission of regular senior secondary applicants will be based on the grade average (GA) on English 12, Mathematics 11 and two other of the student's highest provincially recognized Grade 12 courses.

Qualifying status: Applicants who ultimately fail to satisfy the specific English and/or math entrance requirements may be granted admission to and be allowed to remain enrolled in the business program as qualifying students subject to the availability of space after the admission and registration of qualified applicants. Qualifying students may concurrently register in a maximum of three first-year business courses, any three for which they satisfy the prerequisites. Qualifying first-year business students will not be considered to be continuing students and will, therefore, be allowed to continue in the program after the qualifying year only if all outstanding course entrance requirements have been successfully completed.

Co-operative Education: Entry into the co-operative education option is a student's choice, and subject to completion of all first-year courses and an overall grade average of 65%.


Program Outline

BUAD 116 Marketing
BUAD 176 Professional Sales
Plus 4 of:
BUAD 200 Digital Marketing
BUAD 210 Introduction to Marketing Research
BUAD 266 Advertising and Marketing Communications
BUAD 289 Purchasing and Materials Management
BUAD 297 Retailing

Successful completion of the prescribed and elective courses as listed in the program outline with a minimum graduating grade average of 60%.



Additional Information

View the official Calendar details and policies
Learn more about the Department
View the Tuition and Fees page




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