Bachelor of Business Administration - Marketing Specialty
|CampusX||Distance (Jan, May, Sep), Vernon (Jan, Sep), Penticton (Jan, Sep), Salmon Arm (Jan, Sep), Kelowna (Jan, May, Jul, Sep)|
|Delivery||Distance/Online, Part-Time, Full-Time|
This program is student loan eligible.
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Advance your business career by gaining knowledge in a variety of marketing environments. You’ll learn about professional sales, digital marketing, advertising, consumer behavior, and how to analyze analytics.
More than simply advertising, this degree sets you up for marketplace product design, and encourages you to find new ways to connect with and understand consumers. While theory and practical application are foundational to this program, creativity is also an integral element. You will use creative skills in areas of market research, digital content creation and organization, communications, branding and the maintenance of important business relationships.
OC's Bachelor of Business Administration Degrees and Business Administration Diplomas are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Tuition and Fees
- Fees listed are for ten courses (30 credits) taken over two semesters. Depending on the campus of study and the courses selected fees may vary.
- Fees include all mandatory fees: Activity fee, Health & Dental, Student Association fee, Education Technology fee, Development fee.
- All amounts are approximate and are subject to change.
- International students will pay International tuition fees
Marketing is a lot more than just advertising. As a marketer, you plan the design of products, price them, promote them and ensure they are available to the marketplace. This requires you to find innovative ways to connect with and understand your consumers. Take specialty courses in digital marketing and e-commerce, or event and sport management, or marketing data analytics to further focus your education and broaden career opportunities.
An honours degree gives you the highest level of certification possible within the BBA. Not only does this earn you a special Honours parchment, but it speaks loud and clear to employers about your abilities and dedication to do advance research in your chosen field. Contact firstname.lastname@example.org to learn more.
Entry into the first year of the degree program:
- B.C. secondary school graduation or equivalent.
- English 12 with minimum 70% or alternatives.
- Students graduating from secondary school in or prior to 2012: A minimum of 85% in Applications of Mathematics 12 or a minimum of 60% in either Principles of Mathematics 12 or an equivalent Provincial Level Adult Basic Education mathematics course.
Students entering Grade 10 in or after 2010 and/or completing the new mathematics curriculum: A minimum of 60% in one of Pre-calculus Grade 12, Foundations of Mathematics Grade 12, or Apprenticeship and Workplace Mathematics Grade 12, Apprenticeship Mathematics 12, or the equivalent Provincial Level Adult Basic Education mathematics course.
Secondary students who enter the Business Administration degree or diploma program with a minimum grade of 73% in Accounting 12 may request credit for BUAD 111 (Financial Accounting I).
Selective Admission Process: Applicants will be granted admission based on their grade average for English, Mathematics and two other academic courses chosen to the advantage of the applicant.
Mature applicants are at least 19 years of age and have been out of full-time secondary study for at least one year. Secondary graduation will be waived for mature applicants. Mature applicants without English 12 can write the LPI and must receive a minimum score of level 5. Mature applicants without Mathematics 12 can take the Mathematics diagnostic test, administered by Okanagan College. A minimum score of 20/25 is required.
Qualifying status: Applicants who ultimately fail to satisfy the specific English and/or math entrance requirements may be granted admission to and be allowed to remain enrolled in the business program as qualifying students subject to the availability of space after the admission and registration of qualified applicants. Qualifying students may concurrently register in a maximum of three first-year business courses, any three for which they satisfy the prerequisites. Qualifying first-year business students will not be considered to be continuing students and will, therefore, be allowed to continue in the program after the qualifying year only if all outstanding course entrance requirements have been successfully completed.
Entry into the third year of the degree program:
- Successful completion of a recognized Business Administration diploma program or equivalent with a minimum grade average of 67%; or completion of 60 university-level credits (with a minimum of 24 credits at the 200-level or higher) with a minimum grade average of 67%; or completion of an Associate Degree in Arts or Science with a minimum grade average of 67%.
- Applicants must submit a statement (500 words maximum) outlining their personal objectives and career goals.
- Applicants must submit a statement (500 word maximum) outlining their work experience and community involvement.
Selective Admission Process: Applicants will be ranked and admitted according to the grade average of their respective diploma, associate degree or 60 credits of university courses, as stated above.
Prior Learning Assessment: Where a student has prior learning in the following courses BUAD 111, 116, 121, 128, 176 and 293, credit may be awarded if the student successfully passes a challenge exam. Contact the Business Administration department for more information.
Co-operative Education: Entry into the co-operative education option is a student's choice, and subject to completion of all first-year courses and an overall grade average of 65%.
Successful completion of the prescribed and elective courses as listed in the program outline with a minimum graduating grade average of 60%.
Students who wish to specialize in Marketing must meet the requirements listed below under Marketing Specialty. Students who only meet the basic requirements will continue to earn a general studies BBA.
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