Rick Appleby (retired)

Degrees, Designations, Diplomas, and Certificates: Rick Appleby
B.Sc., B.Ed., MBA, and FICB designation

Step forward: only you and your thoughts limit what you can discover or become!

Teaching Experience:
Marketing, Professional Selling, Services Marketing, Small Business Management, Retailing, Advertising & Promotion [Integrated Marketing Communications], Marketing Research, Applied Business Administration [Policy-Simulation], Customer Relationship Management, Consumer Behaviour

  • Public Education: 10 years High School teacher - Biology/Chemistry
  • Management: 5 years -Management/Marketing Manager - Western Region, Bank of Montreal

Expertise Areas: Marketing Research, Services Marketing

Specialty: Services Marketing


  • Co Author - Top Selling Marketing Undergraduate Text Book of 2010, 2011 - MKTG.
  • Chair of the Faculty Promotions Committee
  • Promotions Committee–Creative Developer: Displays, Posters, Brochures, Advertisements, PR etc.
  • Past Business Administration Department Chair
  • Past Chair of BEAC/BECC [Business educators articulation and coordination Committees]
  • BC Simulation Competition Event Coordinator 2001-2002 and 2010-2012 - Hosted by Okanagan College in Kelowna
  • Initiator of OBSA -Student Scholarship foundation and annual awards
  • Judge: Inter-collegiate Business Strategy Competition – San Diego
  • An active researcher in the local community for the past 18+ years, conducting some 25+ projects in the past five years in marketing & business research projects for local businesses, as well as for local and regional government departments.
  • Competition Coach since 1988
  • BC Business Simulation
  •   - SFU - IMC Marketing Competition
      - Intercollegiate - Business Strategy Competition, San Diego/Long Beach
      - Vanier - Marketing Case Competition  

Associations and Board Memberships:

  • Kelowna Chamber of Commerce
  • Vice President-Okanagan British Car Club 

Past/Present Business Experience:

  • Public Organizations: [25 years experience] Canadian Safeway, Goodyear of Canada, Calgary Public School Board, Bank of Montreal
  • Private Company Ownership & Management: [25 years experience] Extensor Holdings Inc., Greenapple Investments Inc. R. Appleby & Associates Business and Marketing Research, Global Hydroelectric Power Inc.  
Post Secondary Education: 25 years - Marketing/Management -Okanagan College and Okanagan University College, Okanagan School of Business plus various business seminars.