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HR duo from College’s School of Business earn podium finish at Queen’s
Okanagan College Media Release


Liv and Madi Jan 2020A duo of business students from Okanagan College made the podium at one of Canada’s most prestigious case competitions over the weekend.

Madison Friesen and Alivia Leibbrand earned a second-place finish at the 2020 Inter-Collegiate Business Competition (I.C.B.C.). at Queen’s University.

“My heart exploded when they called our name for second! It was such an emotional moment. All that hard work was so worth it,” said Friesen. “I couldn’t have done it without Roger and of course Alivia. I was so honoured to represent our amazing College.”

The event, which took place Jan. 16-18 in Kingston, ON, is Canada’s largest, oldest, and most esteemed undergraduate case competition.

OC’s HR duo were coached by professor Roger Wheeler, who mentored them in recent months in prep for the competition.ICBC 2020 Team 2

“Madi and Liv were not familiar with each other when they were recruited, so it is remarkable how quickly they became a cohesive team,” said Wheeler. “Their support for each other, strong work ethic, and determination to succeed led directly to this fantastic result. I could not be more proud of them for their impressive performance at Queen’s.”

Friesen and Leibbrand were joined at the competition by fellow students Takiya Bradshaw and Matthew Davidson, who made up the Accounting team, coached by professors Adrian Fontenla and Mary Ann Knoll. Braeden Rahn and Justin Rantucci formed the Debate team, coached by professor Devin Rubadeau.

For more than 42 years, the top business schools from across Canada and across the world have attended the competition held over two days at Queen’s. This year there were over 120 teams in the qualifying round that competed to attend the event. The top six in each category were chosen to attend and present to a panel of expert and corporate executives who will choose the top three teams.

Full results and more information about I.C.B.C. is available at