Previous Posts(0)
July 2018 (4)
June 2018 (16)
May 2018 (6)
April 2018 (9)
March 2018 (12)
February 2018 (6)
January 2018 (5)
December 2017 (9)
November 2017 (10)
October 2017 (6)
September 2017 (13)
August 2017 (6)
July 2017 (6)
June 2017 (11)
May 2017 (12)
April 2017 (6)
March 2017 (12)
February 2017 (15)
January 2017 (12)
December 2016 (9)
November 2016 (9)
October 2016 (10)
September 2016 (6)
August 2016 (11)
July 2016 (5)
June 2016 (8)
May 2016 (12)
April 2016 (7)
March 2016 (19)
February 2016 (14)
January 2016 (14)
December 2015 (10)
November 2015 (11)
October 2015 (11)
September 2015 (20)
August 2015 (4)
Blog Topics(0)
Records 1 to 1 of 1
OC business team takes silver at The Winning Pitch
Okanagan College Media Release


A quartet of Okanagan College students have pedaled their way onto the podium with an Okanagan-inspired business idea at one of B.C.’s most prestigious tourism case competitions.

The team made of up Adrian Lemiski, Brooks Hewko, Merissa Hucul and Nick Gallant took second place at The Winning Pitch competition at the B.C. Tourism Industry Conference in Victoria last week.OSB Winning Pitch Feb 2017

Hosted by go2HR, B.C.’s tourism human resource association, The Winning Pitch challenges post-secondary students to propose concepts for new B.C.-based ventures. Teams were tasked with developing a proposal and business plan for a new accessible activity-based tourism business or service.

The group from Okanagan College, coached by OC School of Business professors Blair Baldwin and Laura Thurneer, took second place with their proposal for “Pioneer Adventure Company,” a premium cycle tour based out of the South Okanagan.

“We were thrilled that our idea resonated with the judges,” says Hucul, a third-year Bachelor of Business Administration student at the College’s Kelowna campus. “The process of developing our pitch, refining it, and preparing for the competition involved months of hard work. From start to finish it’s been an incredible learning experience, and it’s still going.” 

The team’s business plan is already getting noticed. Not long after the event, coach Blair Baldwin was contacted by a potential investor interested in speaking with the students about bringing their idea to life.

“These students put in an extraordinary effort, investing countless hours of their own time on top of their course loads to develop this pitch,” says Baldwin. “And so it’s exciting but not entirely surprising that the business community is recognizing the value in what they are proposing.”

Hucul attributes the well-developed pitch to the perfect blend of backgrounds and personalities on the team. Combined, they boast specializations in Marketing, Tourism and Hospitality and General Studies.

“It is the ultimate compliment to hear that our idea has merit and is financially sound enough to potentially become a reality,” adds Hucul. “I think that was borne out of the depth and variety of skills each of us brings to the table.”

She is also quick to acknowledge the efforts made by the team’s coaches to ready them for the competition.

“We couldn’t have done it without Laura and Blair’s expertise and guidance. We learned so much from them throughout the process.”

The team from Okanagan College was one of three finalists in Victoria. The team from Royal Roads came out on top, while BCIT took bronze.

In order to advance to the finals, the team from Okanagan College beat out challenger Thompson Rivers University at regionals last November. The event was held at Predator Ridge in Vernon.

“This team exemplifies the amazing crop of young businesspeople coming out of the Okanagan School of Business,” says Thurnheer, who is also Chair of Business Administration at Okanagan College. “We applaud their success and look forward with interest to seeing how their idea continues to unfold and develop.”

For more information about the competition, visit