New Courses

BUAD 290 - Introduction to Merchandising

This course introduces students to current issues in the retail economy and in society that affect the different merchandising approaches used by retailers. By directly observing merchandising strategies and discussing the underlying causes of those strategies, students will understand the need for different approaches to achieve financial results and satisfying customer needs. (3,0,0)

BUAD 291 - Designing the Retail Environment

This course focuses on the theory and application of retail site location and design elements needing consideration in the setting up of retail stores and store layouts. Emphasis will be on factors used in analysis of the trading area and site selection as well as the concepts involved in interior and exterior retail outlet design. (3,0,0)

BUAD 292 - Merchandise Display Strategy

Planning, managing, and displaying fashion and merchandise in a variety of retail business environments is integral to retail sales. This course emphasizes planning, management, and evaluation display strategies used by retailers for effectively presenting and promoting their merchandise. (3,0,0)

BUAD 307 – Managing for Innovation

Innovation is a basic element of business growth and success. Innovation, like many business functions, is a management process that requires specific tools, rules and discipline. It requires measurement and incentives to deliver sustained, high yields. Organizations can use innovation to redefine an industry by employing combinations of business model innovation and technology innovation. This course goes beyond ideas and inspiration to offer practical, tested advice on how to create value from the innovation investment on the level of day-to-day processes, as well as at the strategic level. Students with credit for BUAD 339 Topic: Managing for Innovation can not take BUAD 307 for further credit. (3,0,0)

BUAD 309 – Social Entrepreneurship

Organizations that focus their product or service on sustaining and developing their communities are increasing in number. These organizations can take the form of nonprofits, cooperatives and social enterprise businesses. This course takes a very hands-on approach to understanding and learning about the challenges that these organizations face. Through a service learning approach, class seminars and guest speakers, students will explore topics such as challenges in the non-profit sector, volunteer management, social entrepreneurship, corporate social responsibility, corporate philanthropy, and ethics. Students will be required to complete an applied community (service learning) project as a major component of the course. Students with credit for BUAD 339 will require permission of the department before taking this course. (3,0,0)

BUAD 338-001 – Selected Topics for Marketing – New Product Development

This course explores the process of taking a good or service product from the idea stage to the commercialization stage. Using a go/no-go approach to decision making it examines the role of competitive intelligence, intellectual property, venture capital, prototyping, and technology transfer in the new product development process. During the course students will use case study analysis, computer simulations, and will develop a new product development strategy for an actual good or service. (3,0,0)

BUAD 339-002 – Selected Topics for Management – Sustainable Enterprise

"Going green" is no longer a fad in the business sector – operating a business in a sustainable manner is now a consumer demand, an employee retention strategy and a financial imperative. This project-based course will explore ways to minimize emissions, energy use, waste and environmental impacts, using marketing, accounting, human resource and management strategies. Students will archive their learning with a Net-Zero Business Idea or Impact Assessment, a Triple-Bottom Line Report, and an Industrial Ecology Plan. (3,0,0)

BUAD 392 – Adventure & Eco Tourism

Students will examine the supply and demand aspects of the adventure and tourism business sector. Risk Management is a critical business skill in this sector and students will prepare a Risk Management Plan. Factors that make adventure and eco businesses different from typical businesses are researched. Students may be required to provide for their own travel and other expenses for field trips. Student with credit for HOSP 251 Topic: Adventure and Eco Tourism cannot take BUAD 392 for additional credit. (3,0,0)

BUAD 412 – Strategic Performance Management

Students will gain experience in assessing performance from a multiple of perspectives. To begin, students will learn the ‘planning, doing and reviewing’ components inherent in performance management processes. Further, they will gain experience with the integration of strategy execution and performance measurement. Students will engage in the delivery of meaningful performance feedback. Students with credit for BUAD 379 Topic: Strategic Performance Management cannot take BUAD 412 for further credit. (3,0,0)