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Tuesday, January 17, 2012

Eat.Drink.Tweet 2012

Posted by: Public Affairs

Announcing the 2012 Eat.Drink.Tweet. lineup

Eat.Drink.Tweet. returns to Penticton this February 17-19 with some familiar and new faces on the social media front, including one of Canada’s top bloggers, a legally blind photographer, and a brief history of BC’s crazy liquor laws.

Following the success of last year’s sold out event, and subsequent EDT’s held around the province, All She Wrote has once again partnered with Okanagan College to host Eat.Drink.Tweet., a social media conference with a culinary twist. This year, Naramata Bench Wineries returns to pour for the live Twitter wine tasting, which will be paired with creations by Okanagan Street Food, and a pre-conference day on the art of blogging — titled “Beer’n'Blogs” will see Chef Neil Schroeter’s food paired with craft beer from Penticton’s own Cannery Brewing.

The pre EDT Beer’n'Blogs session takes place on Friday, February 17th, and will be led by Lorraine Murphy, a prolific blogger on her own site, Raincoaster, and now a reporter for TheDailyDot.com. Ask Lorraine about the time she got into a “flamewar” with Albania. The morning will see an intro to Wordpress session, followed by two breakout sessions featuring Cathy Browne — she of the aforementioned legal blindness –and Kathleen Rake of Click Media Works. The day will end with a panel on the best practices to build and maintain your blog.

Friday evening marks the return of live Twitter wine tasting, but not before keynote Rob Duncan — author, actor, researcher — presents his talk Work together to win! Why collaborating with the competition can be the smartest thing you do…Rob is the author of the forthcoming book “Collaborative Intelligence” and will reveal some of his recent findings. Read his bio.

The learning truly gets underway on Saturday, with a slate of twelve seminars to choose from; attendees will have a tough time choosing which ones they’ll want to go to from a list that includes sessions on Facebook marketing, QR codes, Twitter, YouTube, social media management and more. Check out the schedule and speakers.

And on Sunday, Eat.Drink.Tweet. wraps up with a somewhat “TED” style morning of three short sessions, back-to-back: How Did We Get Into This Mess? A Ridiculous History of Liquor Control in BC, presented by blogger and historian Chris Mathieson; Out-Rage-Us! Controversy in Advertising, presented by Mark Rucker of The Rucker Archive; and Get social now! A look ahead to the 2013 North American Wine Bloggers Conference and how it can grow everyone’s business, presented by yours truly.

All social media skill levels are welcome, as the presenters keep in mind that not everyone knows what a hashtag is, and anyone in any business will benefit both from the sessions and learning new marketing tricks, as well as networking “IRL” — in real life, in online lingo — with colleagues and other businesses from across the region.