Dr. Blair Baldwin

Degrees, Designations, Diplomas, and Certificates:Blair Baldwin
  • J.D. University of British Columbia, Vancouver
  • M.B.A. University of British Columbia, Vancouver
  • B.A. Honours Economics, Queens University, Kingston


Teaching Philosophy

Dr. Baldwin supports the educational philosophy of Applied Learning where students have the opportunity to develop a skill set that includes theory, the application of theory to business cases and the use of the theory in a real time practical setting with clients. The resulting skill set allows students to develop core skills, communicate and collaborate. The combination of hard skills such as problem solving are combined with soft skills including the ability to think and react quickly, communicate effectively both in writing and orally, and to work effectively and efficiently in teams.  


Teaching Experience:

Services Marketing, Professional Services Firms, Events Management & Marketing, Business Law, Strategic Management


Work Accomplishments:

Dr. Baldwin has combined his business and legal degrees across a diverse spectrum of organizations including private business, publicly traded corporations and not for profit Societies. He also practiced with Vancouvers's oldest law firm and used his business and legal knowledge to start his own consulting firm which continues to allow him to apply his skills and knowledge with a variety of clients. Currently, he is responsible for a professional team that runs the Okanagan Wine Festivals Society - which manages four seasonally inspired Okanagan Wine Festivals and British Columbia's two largest wine judging competitions.


Work Experience:


President- PinnAcle Consulting (1996 - Present) – a management consulting with client list including:

  • Okanagan Wine Festivals Society
  • BC Ministry of Forests, Lands and Natural Resource Operations
  • BC Nordic Sector Society
  • BC Mountain Bike Tourism Association 
  • Tourism British Columbia
  • The B.C. Ministry of Tourism, Culture and the Arts
  • The B.C. Ministry of the Environment
  • Canadian Coalition For Responsible Tobacco Retailing
  • The Okanagan Science and Technology Council
  • The Kelowna Museum Association
  • Quails' Gate Estate Winery
  • Silver Star Mountain Resort
  • Sun Peaks Resort
  • Atomic Austria
  • The Downtown Kelowna Association
  • Chaunigan Lake Lodge, BC
  • Kelowna Software Ltd.
  • The Thompson Okanagan Tourism Association
  • Kelowna Land & Orchard Co.
  • The Okanagan Golf Consortium
  • Western Economic Diversification
  • RFID Systems Inc.
  • Business Development Bank Of Canada, Kelowna, BC 
  • Canadian Tourism Commission, Ottawa, ON  
  • Vice President, Resort Services for Big White Ski Resort, Kelowna, BC
  • Director, Marketing Programs, Canadian Airlines International, Calgary, AB
  • Corporate Lawyer, Douglas Symes & Brissenden, Vancouver, BC
  • Vice President, Resort Services, Big White Ski Resort, Kelowna, British Columbia 1992-1996
  • Director, Global Marketing Programs, Canadian Airlines International, Calgary, Alberta 1986-1992
  • Corporate Lawyer, Douglas, Symes & Brissenden, Vancouver, British Columbia, 1984-1986


Associations and Board Memberships:

  • Chairman, Okanagan Mission Youth Soccer, 2009-2013
  • Board Member and Chair, Governance Committee
  • Tourism Kelowna, Board Member, 2006-2010
  • B.C. Tourism Research Advisory Council, 2008
  • Myra Canyon Restoration Committee, 2003-2008
  • B.C. Resort Development Task Force, 2005 -2006
  • Board of Directors, 2004 Kelowna Memorial Cup Society
  • Board of Directors, The Central Okanagan YM/YWCA, 1998-2000
  • Vice President, Thompson Okanagan Tourism Association & Chairman, 1997-1998
  • Chair, Marketing Committee, Thompson Okanagan Tourism Association, 1997-1998
  • Board Member , Thompson Okanagan Tourism Association, 1993-1998
  • Board of Directors, Inter-Canadian Airlines, Quebec City, Quebec, 1988-1990
  • Board of Directors, Calm Air, Thompson, Manitoba, 1987-1988


Coaching/Mentoring​ Experience

  • The BC Tourism Industry Competition Coach for both Junior and Senior Teams from 2008 to present including 3 Gold medals, 2 Silver Medals
  • The Business Development Bank of Canada - Canadian Marketing Competition, Montreal from 2013 to present including Silver Medal in 2017
  • Senior B Soccer Coach, BC


Publications and Awards

  • The Privatization of Canadian Airports, University of British Columbia Press, 1984
  • Canadian Marketing Association - Management of Best Loyalty Program - Canadian Plus, 1992
  • Best Not for Profit Organization - The Okanagan Wine Festivals Society KelownaNow.com, 2016