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Wine Talks returns with an expert panel on wine marketing
Okanagan College Media Release

Together with Liquidity Winery, Okanagan College is presenting
Wine Talks, An International Perspective on Wine Marketing, for the second time. Five international experts will come together at the Penticton campus on June 26.

“We are so pleased to build on our connections with the B.C. wine industry, and to continue working with Liquidity Winery,” says Jim Hamilton, President of Okanagan College. “We look forward to hosting another Wine Talks with an excellent panel that brings a variety of knowledge to the table.”

Leading the discussion will be Mark Davidson, Global Education Manager for Wine Australia. Davidson has more than 35 years of experience in the hospitality sector and is a former Sommelier of the Year at the Vancouver International Wine Festival. He is an instructor with the International Sommelier Guild and is currently studying the theory section to become a Master of Wine.

Joining him is founder of WineDrops, Karen Graham. WineDrops offers commentary on policy and business issues in the Canadian wine and liquor industry, along with analytical and strategic advisory work through KMG Strategy Consulting. Prior to working in the wine industry, Graham held several senior level policy positions with the Business Council of BC and the United States Consulate in Vancouver.

Rob McMillan, Executive Vice-President of the Wine Division of Silicon Valley Bank, joins the panel once again, having presented at the first Wine Talks in November. In his role, McMillan supports the growth of California’s wine industry with his client base and by sharing views on factors impacting the fine wine business.

Vancouver-based lawyers Mark Hicken of Vintage Law Group and Shea Coulson, who practises commercial, regulatory, and constitutional litigation, will provide updates and insight on the direct-to-consumer market and interprovincial trade barriers. Hicken is the founder and co-chair of Vancouver’s annual Wine and Liquor Law Conference.

“The College plays a significant role in educating members of the B.C. wine industry, from the vineyard to the tasting room,” says Ian MacDonald, owner of Liquidity Winery. “We are delighted to work with them to bring world-class industry experts to the Okanagan and provide professional development events for our growing wine region.”

Wine Talks will be held on Monday, June 26 at the Penticton campus of Okanagan College (room PC 113, 583 Duncan Avenue West), from 6 to 9 p.m., including a coffee and wine break. Early bird tickets are $35 until June 19, when the price increases to $45. Tickets can be purchased online at www.okanagan.bc.ca/winetalks.