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Wine experts come to B.C. to offer an international perspective on wine marketing
Okanagan College Media Release

 

Discover An International Perspective on Winemaking with keynote speakers Karen MacNeil and Rob McMillan at the inaugural Wine Talks event at Okanagan College on Wednesday, Nov. 9. Presented by Liquidity Wines and Okanagan College, this special evening brings two of the world’s most renowned wine industry experts to B.C. to share their insight and international experience of wine marketing.Karen MacNeil Oct 2016

“We’re thrilled to welcome two huge players in the wine world to the Okanagan,” says Ian MacDonald, owner of Liquidity Wines. “We hope that initiatives such as this help to boost B.C. as a wine region on the world stage and bring the area the international recognition that it deserves.”

Author of best selling book The Wine Bible, Karen MacNeil has won every major wine award, including the Wine and Spirits Professional of the Year (James Beard Foundation) and the Global Wine Communicator of the Year (International Wine and Spirits Association). TIME Magazine called Karen “America’s Missionary of the Vine,” and she is renowned for her engaging wine presentations. Her firm, Karen MacNeil & Company, creates customized corporate events and wine tours around the world for companies such as Lexus, Disney, General Electric and Singapore Airlines. She also created and chairs the Rudd Center for Professional Wine Studies at the Culinary Institute of America in the Napa Valley, which has been dubbed the Harvard of wine education.

Rob McMillan is the founder of Silicon Valley Bank’s Wine Division based in California. Growing it from start-up phase in 1992, his division is now regarded as the leading provider of financial services to the fine wine business on the West Coast. His banking career has spanned 30 years and 20 of those have been with Silicon Valley Bank in various roles, including a term on the managing committee. Today, Rob focuses on sharing his views on the macro factors impacting the fine wine business. He has also published reports of varied and emerging trends in the wine industry, including the Annual State of the Wine Industry Report, which is cited in international wine press.

“We are looking forward to hosting Karen MacNeil and Rob McMillan at our Penticton campus, which is in the heart of Okanagan wine country,” explained Jim Hamilton, president of Okanagan College. “Events like this offer the community a great opportunity to connect and share knowledge, which is really at the heart of what colleges do. It’s exciting to partner with Liquidity Wines to bring some of the industry’s most respected leaders in viticulture to the Okanagan.”

Join both speakers for An International Perspective on Wine Marketing at Wine Talks on Wednesday, November 9, 2016. The event will take place from 6:30 p.m. to 9:30 p.m. at the Okanagan College Penticton Campus (Room PC 113, 583 Duncan Avenue West, Penticton, B.C.). Tickets cost $50 and can be purchased online.